| Sales Aid Market
This is the high volume small ticket end of the market – with fast responding systems, communications and process support being the order of the day. Dealers and suppliers might often encourage a number of Lessors to pitch for business alongside each other, but we are now seeing a definite increase towards certain larger relationships being established across the whole of Europe. These may often be instituted on a sole supplier/programme basis.
A number of major new players have entered the market in recent years, and this has certainly created a highly competitive environment. Underlying assets are spread across a broad spectrum, ranging through office equipment, PCs, Telecoms, CCTV, some medical, materials handling, engineering and agriculture.
A strong emphasis continues to rest in the recruitment of good account relationship managers in the “sales” side of this sector, particularly given what can often be very long lead-in times for the identifying and establishing of new and worthwhile sales aid programmes. Back-office support staff play an integral part in the ongoing management and success of any given client relationships. We are regularly handling new opportunities, many of which can also arise within the localised credit risk functions of these sales-aid lessors.
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